Let’s discuss about Featured Snippets! Do you know how to optimise for them?

For a long time, Google's search results were much more than just plain links. This particular box will appear at the very top of the page in some searches. This is known as a Featured Snippet box. It's also completely free.

Because they appear before the first organic result, the featured snippets are commonly referred to as Google's Position 0. also completely free.

The highlighted snippet's objective as an element in Google's SERPs (Search Engine Results Page) is to provide users with a quick and direct answer to their search query. The content displayed within a Featured Snippet is derived from web pages in Google's index.

Being included there will result in increased brand visibility and authority, as well as a greater CTR (Click-through rate). As a result, aiming for position 0 is even more beneficial and successful for sending traffic to your website than simply attempting to be the first organic result, namely position 1.

Types of Featured Snippets-

There are four basic sorts of highlighted snippet formats:

    1. Paragraphs,
    2. Lists,
    3. Videos, and
Each of them will appear based on the search.

By far the most common sort of featured snippet is a paragraph. They are usually visible in questions and word definition searches. The types of inquiries that commonly result in a paragraph sample are how to…, why…, who…, and where…

The second most popular sort of snippet is a list. They may be numbered or bulleted, and they are most likely to emerge while searching for recipes, rankings, step-by-step directions, or the greatest item (clothes, cars, football players, best places to live, etc).


Because video content accounts for more than 70% of all web traffic, it is critical to optimise it for search engines and to show in Google's Featured Snippets as a visual/auditory format as an answer to a query. Video-rich snippets are typically displayed for search queries requiring visual explanations, such as 'How-To' searches. To directly answer the question, a brief clip will be picked from larger videos. To be a suggested clip, your video must rank in the top ten of the relevant keyword SERPs.


Tables are the least likely to appear in a search query; they are more likely to appear in posts containing comparison charts. With prices, years, or some other figure, the information must be well-structured.

Google added this feature to its SERPs in 2014, and it has proven to be one of the most noticeable developments in the last decade, as featured snippets offer a shortcut to the top organic position. However, how do you get there?

What steps do you take to optimise your website content for the Featured Snippet?

The Influence of a Question

To fully capitalise on the potential of a featured snippet, you must first understand the value of asking questions inside your SEO framework. According to SEMRush, 29% of keywords that trigger a featured snippet begin with a question-based word like "why," "do," or "can." The top inquiries that resulted in featured snippets were 77.6 percent of those that began with "why," and 72.4 percent of those that began with "can."

Because Google frequently defaults to other search features, such as Local Pack or Map, questions that begin with 'where' will activate featured snippets the least often (18.6 percent)

The Influence of Words

When it comes to SEO, we all know that words have a lot of power. Everything we do revolves around the keywords that consumers use to find our brand, products, or services. The significance of specific terms is also significant while attempting to secure a featured snippet.

According to an Ahrefs analysis, some search searches containing the phrases Recipe, Best, Vs, Make, and Definition (to name a few) have a higher chance of being featured.

Other terms are-

  • Number
  • Cost
  • Meaning
  • Windows
  • Price

  • Including relevant keywords on your pages will help you rank not only for highlighted snippets, but also across Google. However, if your keywords demonstrate a specific need or aim, a featured snippet is more likely to occur.

    The Influence of Searcher Intent

    Understanding searcher intent is one of the most critical things you can do when optimising for featured snippets. Understanding searcher intent is critical since it allows you to rank for the right terms, making featured snippets more achievable.

    Because Google's ultimate purpose is to meet Search Intent, if your site's content answers a user's search query, it may appear in the search. Featured snippets are awarded to top-ranking pages that answer the user's questions.

    Before Google decides to offer your site featured snippet status, it must first determine whether your site's content is of good quality and if a sufficient number of people are engaging with your website.

    It's crucial to remember that featured snippets aren't always the best option. If Google believes another result on the page provides a superior solution, it will feature that instead. So, even if you're not attempting to rank for highlighted snippets, it's critical to generate website content that answers searchers' questions.

    Another item to consider is the featured snippet schema. This will allow you to incorporate more details in your featured snippet and improve user experience through richer results.

    This can be implemented on your website by including structured data markup on your pages.

    When it comes to featured snippets, the number of featured snippets for which your website appears is also important. If you want to appear in highlighted snippets as many times as possible, make sure you understand searcher intent and incorporate relevant terms on each page.

    “Searcher intent is altering the marketing funnel for SEO”

    If your page does not satisfy searcher intent, you will struggle to rank.

    The Influence of Content and Page Structure
    The most common featured snippets are paragraphs and lists, which account for half of all results. As a result, how you structure your material for a featured snippet is critical.

    When it comes to optimising your content, paragraph-style highlighted snippets with approximately 58 words perform well. Look at 6 items on average when using lists. Table-style highlighted snippets contain 5 rows, and video runtime should be around 6 minutes.

    Using H1, H2, and H3 tags makes your material more scannable, and you may use graphics to break up text blocks. Remember to include alt tags with your photographs for better SEO tactics.

    In Conclusion-
    So, while working on snippets start with keywords with obvious search intent and then expand on that with material that your audience will find useful. Finally, to get traction, ensure that the material is search engine optimised. Earning a featured snippet demands effort, organisation, and knowledge of what Google expects from you in order to give the greatest user experience possible when users search.

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