Future of Content Marketing.

Future of Digital Marketing
Content is more than just words and phrases. In one-word content marketing is -” Engagement.”

In the world of digital marketing and social media, content marketing forms the backbone of a great marketing strategy. With good content, one can create thought-leadership, generate high-quality leads and even attract and drive engagement.

But have you wondered why marketers give so much importance about content marketing?

Content marketing in India include strategies which are bound to increase the ROI's of the companies by more than 10 times.

While it is popularly said that content marketing in India is redefining the marketing parameters. Let's scan through the new realms of content marketing that will be responsible for the marketing strategies in the near future.

1. Video Content Marketing-
From traditional television commercials in the 1960s to today's YouTube, Snapchat, Facebook, Instagram and Vimeo it's no secret that video has become a staple of our everyday lives. With video marketing in India marketers are able to provide an attractive, versatile, and extremely shareable medium to reach their audiences.

Video content can be of different types:
  • Tutorial Videos
  • Video Advertisements
  • Animated Videos
  • Explainer Videos
  • Live Animation Videos
  • Slider Videos

  • 2. AR Content (Augmented Reality)-
    Augmented reality (AR) is an experience where designers enhance parts of users' physical world with computer-generated input. Designers create inputs like sound to video, to graphics to GPS overlays and much more in digital content which responds in real time to changes in the user’s environment, typically movement.

    AR content marketing is set to change the strategies and marketing as a whole. Businesses are now spending more on AR content development for better user experiences.

    3. Audio Content-
    According to recent studies podcasting attracts 69% of audiences which makes it an irresistible marketing strategy to not consider.

    Podcasts have proven to be one of the most preferred content marketing strategies in the current era of digital marketing and will continue to be the favorites amongst the marketers in the future too.

    4. User Generated Content-

    User-generated content (UGC) is original content that is created by the audience of a brand. This content can be anything, from comments on a blog to photos and videos. The company can use this content to advertise their brand and also promote their products on social media and other digital platforms. Often the UGC is much more efficient than conventional content.

    The future of marketing poses significant challenges for marketers, especially in terms of content creation. Marketers have had to continually shift to keep up with emerging digital trends. They have to repeatedly update their content on the digital platform to attract and engage more traffic.

    5. Stories will only grow in popularity
    Well, these are not the stories from books. The social media stories are about attractive content and split seconds that is available for a specific amount of time on your feed. Stories can be a combination of images, videos and text and they are the most compelling content for the user. It also has a direct call-to-action (CTA) for generating engagement for the target audiences, thus generating leads.

    In a bid to catch up with the growing popularity, every social media platform is adding this feature and will and in fact already is “the big thing” in the market!

    Indulge in Marketing like a Media Company:
    With fewer resources left post pandemic, companies are scrambling and struggling to find creative ways in which they can reach new customers without relying on paid channels. Brands are starting to see the value in marketing like a media company creating binge-worthy content across multiple formats and pulling audiences to a central location to consume content.

    While is difficult to create content like a strong media company, you will still want your audience to indulge and engage in content that will benefit them and will be of their interest.

    “Brand affinity increases with time spent, not the number of touchpoints, and captivating content is central to this strategy.”

    Experts have predicted that even higher quality content will be required to maintain brand trust. Audience’s level of comfort with information increases and therefore their demand for high-quality content also increases.

    Almost 90% of today's consumers self-educating, and they’re adapt with finding the information they need via the internet. The internet is the major source of information in today’s world. By providing easily searchable blogs, videos, and interactive training sites, and other types of content you will present your brand with confidence that will be appreciated by the internet-savvy audiences.

    Content marketing is not limited to blogs and now has several different paradigms to explore.

    Leveraging social media to build your own subscriber base is key to building and nurturing the long-term growth of your brand, and having great content is the best way to attract and retain your target audience.

    Despite of the evolution of technology over time, content marketing has always been on top of the game and has majorly been responsible to influence digital marketing in many more ways.

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