Discovery Prime Tours

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Company Profile-
Discovery Prime Tours is tours and travel company in India. They provide customized travel packages for the India tour.

The Aim-
The main objective of our client was to get goal conversion which was set on the “thank you” page for enquiries.

  • Increase in the number of users, visitors and returning visitors.
  • Increase in the sessions, page views and time per session.
  • Reduction in the bounce rate.

  • Approach-
    We implemented a strategy in writing blogs with the highest number of targeted keywords which directed the customers to the client’s website. This strategy helped us to achieve the following goals:

  • Increase in the total number of visits to the site. The number of visits including new and repeat visits has increased to 1.2 which is above average.
  • Increase in the sessions each month
  • The average session duration is 02:31 which has increased in good number (A good Average Session Duration benchmark ranges between 2-4 minutes).
  • We were successful in reducing the bounce rate of the website from a disappointing range to average range.

  • Note-41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but this may not be a cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs.

  • There was a great increase in the monthly goal completion.

  • The Result-
      1. November Acquisition Report
    The Goal Conversion rate here 68.42% and bounce rate is reduced to 31.58% through google and organic source.

    2. November Behaviour Report
    The total number of views for the month is –
    Page Views-78
    Unique Views-58

    3.March Audience Report
    The increase in the percent of new visitor is 26.7% and returning visitors osn73.3%. The avg time per sessions in 00:1:24.

    4. March Acquisition Report
    In the month of March the organic search has increased to 91.4% through the blogs.

    5. March Audience Behaviour
    The total number of page views for the month has increased to 187 over the month through our blogs.

    6. February Goal Completion
    Our team successfully implemented strategies for writing blogs that helped us achieve the goal to increase the goal conversion. The month of February saw the highest increase in the number visitors to the Discovery Prime Tours website through our blogs. 25th Feb’22 had the highest number of visitors to the website.

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